With the 16th edition of the Indian Premier League (IPL) just around the corner, Punjab Kings have launched their new season campaign ‘Jazba Hai Punjabi’.

The franchise has unveiled a video where newly-appointed captain Shikhar Dhawan has revealed the true essence about “Kon Honda Hai Punjabi”, which translated to English means, “Who is a Punjabi.”

In the video, Dhawan states what it means to be a Punjabi, referring to the tradition of service, sacrifice, large-heartedness and vibrance that makes Punjabis stand out in a crowd. He goes on to talk about how the team will inculcate all of these values and distills it down to one line: ‘Jazba Hai Punjabi.’

The video features glimpses of various aspects of Punjab including its martial art form Gatka, the state’s hard-working farmers, the Golden Temple, and also the players representing the Punjab-based franchise.

Punjab Kings have shared the ‘Jazba Hai Punjabi’ video in order to engage with all their fans as the IPL returns to Mohali after three long years.

Meanwhile, the franchise has assembled a strong squad as it aims to clinch the coveted IPL trophy this year.

As per the new IPL format, the Trevor Bayliss-coached PBKS are placed in Group B alongside defending champions Gujarat Titans, four-time winners Chennai Super Kings, Sunrisers Hyderabad and Royal Challengers Bangalore.

The Kings will play 14 group-stage matches, playing each of the teams in Group B only once, and the teams in Group A twice, home and away.

The franchise is scheduled to play five home matches in Mohali while hosting their final two league matches at the Himachal Pradesh Cricket Association Stadium in Dharamshala.

Skipper Dhawan, star all-rounder Sam Curran, Liam Livingstone, Kagiso Rabada, Nathan Ellis, Arshdeep Singh and Rishi Dhawan are some of the high-profile names that are expected to play a pivotal role for the franchise in the upcoming edition of the IPL.

Punjab Kings will begin their IPL 2023 campaign against the Kolkata Knight Riders at the Punjab Cricket Association Stadium in Mohali on April 1.