Kings XI Punjab launched their new jersey on Sunday and announced a range of partners that will support the team this season in the VIVO Indian Premier League.

On board as the Title Sponsor for the season is Aaj Tak, which has been the No. 1 channel for the last 19 years and Kings XI Punjab is proud to associate with them. They will occupy their place on the front of the Kings XI Punjab jersey this year.

"We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its in-depth analysis delivered in double quick time as for its credibility," said KXIP CEO Satish Menon. "A brand of that repute coming on board is a proud endorsement of Kings XI Punjab's intrinsic values.

"We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game."

Ms Kalli Purie, Vice-Chairperson, India Today Group said, "India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in news with the biggest in sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the 'Sabse Tez' team win."

KXIP's other sponsors include Bageshree Infratech, V.I.P. Industries, along with Jio, Fena, Royal Stag and Finale Cables, who continue to back us from last season.

Along with these, KXIP welcomes onboard our other partners as well. These include:

  • Kingfisher - Good Times Partner
  • Coca Cola - Official Beverage Partner
  • Beardo - Associate Sponsor
  • Prayag - Official Bath & Kitchen Fitting Partner
  • T10 - Official Kit & Merchandise Partner
  • Welspun – Official Partner
  • Dream11 - Associate Partner
  • boAt - Official Audio Partner
  • cricfig - Official Figurine Partner
  • The Souled Store - Merchandise Partner
  • Big FM - Radio Partner
  • CASHUrDRIVE - Outdoor Partner
  • Zomato – Official Partner

With these brands onboard, we launch into the season IPL 2019!