Ahead of the start of the 11th season of the VIVO Indian Premier League (IPL), Kings XI Punjab (KXIP) have landed a new partner this year.

KENT RO Limited come on board as the Title Sponsor.

Kings XI Punjab are an IPL franchise, and have been part of the prestigious tournament since its inception in 2008. A team embodying lion-hearted bravery and spirit, KXIP has always endeavoured to win matches on the pitch, but without compromising on the ethical and the entertainment side of the sport.

KENT RO Limited is a healthcare products company based out of India and has been the pioneer in bringing the Reverse Osmosis (RO) technology to the country. The brand focuses on improving the quality of life, while also remaining to be socially responsible in its ways.

With an innovative brand like KENT RO Limited as a partner, Kings XI Punjab hopes to imbibe the same values of inventive brilliance and quality performance in a bigger way than before, when the impending season of the IPL kicks off.

The KENT logo will be prominently displayed on the front of the team jersey this season.